A touch of the Mediterranean in the heart of the Paris metro. From April 5 to 18, 2023, Fréjus will be featured in the busiest stations in the south of Paris with a campaign designed as an escape between sea, sun, nature and heritage.
This press release revisits the "Love at First Sight... Fréjus for Sure" campaign , deployed across 40 visuals in the Paris metro. Wordplay, destination images, and messages centered around key Fréjus landmarks combine to create a message designed to inspire future vacationers while supporting local tourism businesses as the season approaches.