It all begins with a meeting between art and history enthusiasts, uniting love of Fréjus and urban art. At CAP 3000, Éric GARENCE, illustrator artist, opens his creative space. There, César MALFI discovers his posters for the Tourist Office and meets the teams. Thus, this bond gives birth to the audacious project of 'Fréjus, l'Intrépide', a monumental fresco, with its first sketch in 2022.
The Frejus l'Intrépide fresco, a tribute to history, between Roman roots and resilience
At the heart of this project, a common vision, that of paying homage to the history of Fréjus, its Roman roots and its resilience in the face of the trials of time.
Fréjus the Intrepid: A monumental fresco paying homage to history and art
César MALFI, who has never stopped questioning the codes of art, gives a new dimension to this fresco. The artist from Nice, known for his spectacular works and monumental creations, places on each wall a profound reflection on identity and memory, questioning the past while reinventing it. It is this reflection, which makes urban art a true popular language, that he wishes to share through this fresco: a work of 1000 m² (120 m long x 13 m high). The fresco also pays tribute to one of the greatest artists to have left his mark on the city, Jean Cocteau, through the choice of its bright colors and its use of his own style. Indeed, Cocteau left an indelible mark on Fréjus with his works, notably the Notre-Dame de Jérusalem chapel, and this fresco is intended to be both a visual tribute and a reinterpretation of his world. Through the portraits of the emblematic figures who shaped the history of the city, from Julius Caesar, the city's founder, to Napoleon, who made it famous, including Roland Garros, who took off from the Fréjus base for the first plane crossing of the Mediterranean, without forgetting Jean Cocteau, the fresco tells the story of a lively, dynamic and audacious Fréjus, ready to face the challenges of the future.
Fréjus, a bridge between history and modernity: The Fréjus l’Intrépide fresco as a cultural and tourist tool
Fréjus, with its historical monuments, its ancient port and its beaches, becomes the ideal setting for this fresco. Its 7 km of coastline and its rich heritage blend with the cultural ambitions of the city.
More than a visual, this fresco becomes a meeting place, a bridge between generations and an invitation to discover Fréjus from a unique artistic angle.
'Fréjus, l'Intrépide' also serves as a powerful communication tool, highlighting the history and current dynamics of the city. It becomes a tourist vector and a symbol of Fréjus' commitment to urban art.
With augmented reality, each visitor can interact with the work, thus enriching their experience.
What is the augmented reality present in this work?
It offers a unique immersive experience, allowing visitors to dive even deeper into the world of the work. Thanks to a QR Code on one side of the work, visitors can interact with the fresco using their smartphones. When they point their device at certain elements of the fresco, animations and visual effects appear on the screen that bring the work to life. It is an interactive and dynamic way to merge art, technology and heritage, making the visit to “Fréjus l'Intrépide” even more memorable.
How long did it take to complete this gigantic work?
The Fréjus l'Intrépide fresco by César Malfi took about 1 month of work to complete (7 days a week). A real challenge for the artist, who meticulously designed this monumental work, created on this immense wall. Every detail was worked on with care, combining technical precision and creativity to bring this emblematic street art fresco to life.
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