QUALITY, at the heart of the Tourist Office’s DNA
In the world of tourism, commitment to quality is not just a choice, it is a real strategy.
It is this invisible thread that connects the entire destination, allowing each player to contribute to a common tourism development project.
For us, at the Fréjus Tourist Office, the quality approach is a promise made to our visitors, a desire to always progress and offer an unparalleled experience.
Since 2002, the Fréjus Tourist Office has been committed to a rigorous quality approach, ranking among the top 50 4-star tourist offices in France at the time.
More than 20 years later, this commitment remains the foundation of all our actions, a real structuring framework which encourages meticulous preparation, efficient organization, the constant evaluation of each initiative and guarantees an optimal level of excellence.
The Tourism Quality Brand™: a guarantee of trust and excellence
The Qualité Tourisme™ label embodies this quest for excellence.
Created by the State to strengthen the quality of destinations in France, it brings together under a single symbol the quality approaches of more than 5 establishments. This distinctive sign allows tourists to confidently choose places where the welcome, service and experience are impeccable.
Labeled establishments undertake to respect specific criteria:
- A warm welcome and attentive staff,
- A mastery of foreign languages,
- Personalized services adapted to each request,
- Clear and precise information,
- Guaranteed comfort and cleanliness,
- Promoting the destination through an authentic local approach,
- Careful listening to customer feedback for continuous improvement.
Internally, collective work for ever higher quality
The Fréjus Tourist Office does not just follow these standards: we integrate them into our daily operations, ensuring a constant search for perfection. Our goal is to offer an optimal service, to respond precisely to the expectations of visitors while contributing to the enhancement of our territory. We believe that quality cannot be satisfied with stability: it must be a driving force for innovation and permanent progress.
We therefore apply the 7 fundamental principles of quality management:
- Customer orientation: putting the customer at the center of all our actions.
- Leadership: Adopting a visionary and proactive approach to guiding our team.
- Staff involvement: making each team member a key player in our quality approach.
- Process approach: organize our activity around well-defined processes to optimize our results.
- Continuous improvement: never rest on our laurels and seek to surpass ourselves.
- Evidence-based decision making: analyzing data and feedback to adjust our actions.
- Stakeholder Relationship Management: Ensuring smooth and constructive communication with all our partners.
A mark of trust, a symbol of progress
The Tourism Quality Brand is not just a label: it is a promise of quality, professionalism and excellence.
It reflects our commitment to our visitors and our desire to constantly improve the tourist experience in Fréjus.
It creates a relationship of trust with travelers, and allows professionals in the sector to stand out in an increasingly demanding environment.
Through this rigorous process, we aim to strengthen customer satisfaction, build customer loyalty and attract new visitors.
This quality approach has become a key element of the tourism sector, a sector in full development and constant evolution, which now places quality at the heart of its activity.
Laura, the face of excellence at the heart of our quality approach
Rigor and global vision
As Quality Manager, Laura is the conductor of our quality commitment. Her role requires exemplary rigor, as she is the guarantor of compliance with the standards, procedures and standards of excellence of the Tourist Office.
This rigor extends to its careful monitoring of visitor satisfaction, the proper functioning of ticketing and shop services, as well as inventory management.
Her ability to juggle between details and the big picture makes her an essential pillar of our structure. Team spirit and kindness on a daily basis, Laura also embodies the collective spirit that drives the Office.
With great kindness, she knows how to unite teams around a common goal: to offer an unforgettable experience to our visitors. Always listening, she leads working groups and meetings with communicative dynamism, ensuring that each voice is heard. This transversality, essential to her role, requires a subtle approach: advising without imposing, guiding without hierarchizing and building a climate of trust where everyone can actively contribute.
Corporate culture and management of the quality approach
Laura plays a key role in transmitting our corporate culture. By supervising the quality approach, she implements tools and methods adapted to the reality of our field. She designs and updates quality manuals, ensures compliance with procedures and acts as a contact for official control services.
His pragmatic expertise and his sense of adaptation allow each employee to fully take ownership of the quality objectives, thus strengthening team cohesion.
A committed and demanding role Laura occupies a unique position that requires as much technical skills as human qualities. As a cross-functional coordinator, she juggles between the expectations of visitors, the needs of her colleagues and the advice she gives to management to meet its expectations.
This demanding position, without a direct hierarchical link with his colleagues, reveals his great capacity to mobilize, motivate and inspire.
For me, quality is not just a methodology or a set of standards. It is above all a human dynamic. Every day, I work with a great team to transform our ideas and ambitions into reality, by listening to each other and valuing everyone's expertise.
Together, always going further
Thanks to this support, the quality approach of the Fréjus Tourist Office is much more than a commitment: it is a daily team effort, driven by a common desire to exceed expectations. Together, with Authentis, we prove that excellence is not a goal, but a path that we travel with pride and determination.