Our territorial brand, Fréjus Côte d'Azur
Since its origins, Fréjus has been a city of passage, a crossroads where roads, destinies and eras intersect. Yesterday, in ancient times, it was Forum Julii, a major Roman port, a crossroads of trade and exchange, protected by Hermes, god of travelers. Today, Fréjus has traded cargoes of goods for an equally precious flow: that of travelers in search of meaning, experiences and emotions. It is in this continuity that the Fréjus Cœur d'Azur brand was born in 2016.
Three words to affirm the soul of the city:
- Fréjus, historic crossroads and guardian of its heritage
- Heart, symbol of his humanity and his central role
- et Azur, reflecting its gentleness and its exceptional geographical location.
A strong, vibrant brand that has grown with its territory. In 2023, a natural evolution has become essential: Frejus French Riviera, a brand that fully embodies its identity. While being part of modernity, this change reaffirms the territorial anchoring of Fréjus within this mythical coast, both timeless and resolutely turned towards the future.
A territorial brand, above all a human story
The strength of Fréjus Côte d'Azur lies in what it embodies: a deeply human territory, which places encounters and emotions at the heart of its values. Fréjus is much more than a destination; it is a promise of sharing.
Heart. This word was never chosen by chance. It evokes both the geographical crossroads and an emotional crossroads. In Fréjus, everything converges towards a common point: the quest for authenticity and meaning. The heart of the inhabitants, the soul of a city and the warmth of a sincere experience resonate through each stone, each smile and each shared moment.
Fréjus Côte d'Azur, a timeless lifestyle
Today, Fréjus is not just a place to visit: it is an art of living. The brand reflects a philosophy where tourism is not just a physical journey, but a sensory and transformational adventure. Fréjus invites everyone to slow down, to reconnect, to savor the present moment.
With its bright beaches, its alleys full of history and its mountain ranges that call for escape, Fréjus offers a different Côte d'Azur, a bit vintage, where elegance is dressed in simplicity. Here, the values of the Côte d'Azur - sun, sea and well-being - are enriched with a human and respectful dimension.
Fréjus is the youthful spirit of a 2000-year-old city. A serene modernity that invites you to live differently, in harmony between body, mind and environment.
Our brands / labels / certifications
FREJUS FRENCH RIVIERA, ambassador of the brand “CÔTE D'AZUR FRANCE”
For more than two centuries, the Côte d’Azur has embodied a unique and timeless art of living.
This territory, bathed in generous sunshine and adorned with a mosaic of landscapes ranging from mountains to beaches, first attracted the English aristocracy, followed by visionary artists. Their quest for serenity and raw energy, inspired by natural settings and the gentle southern way of life, has fueled the legend of this coastline.
The deep blue of the sea, the scent of the pine forest, the bright colours of the hilltop villages: all these elements have forged the worldwide reputation of the Côte d'Azur.
Today, it is much more than a postcard. It is a territory in motion, a land of innovation where French Tech, current music festivals, modern art, creation and new terroirs coexist.
In this universe combining audacity and authenticity, Fréjus writes its own history.
In 2023, the Fréjus Tourist Office obtained prestigious recognition: becoming an ambassador for the “Côte d'Azur France” brand, an achievement that rewards long-term work.
FRÉJUS, standard-bearer of excellence CÔTE D'AZUR FRANCE
This distinction is not just a title.
It is a seal of belonging to an exceptional global destination, with 800 subscribers on social networks and even surpassing the Paris brand in national visibility.
Fréjus, proud of its position on the Côte d'Azur, is now taking advantage of this collaboration to shine further and stronger.
Being a partner of “Côte d'Azur France” means joining an ambitious dynamic:
• Increased visibility thanks to the broadcasting of Fréjus events and activities on the brand’s social networks, followed by international communities.
• Reinforced legitimacy, clearly affirming our location and our role as an essential tourist crossroads on the Côte d'Azur.
• Communication synergy, using the logo, hashtags (#CotedAzurFrance) and official mentions (@VisitCotedAzur) to anchor Fréjus in the shared universe of the destination.
Fréjus Côte d'Azur now proudly flies the flag for this exceptional destination.
But in this brilliance, it retains what makes it unique: a subtle balance between modernity and heritage. Like the Côte d'Azur which is constantly reinventing itself, Fréjus celebrates its thousand-year-old history while looking to the future, with youth and creativity.
By joining “Côte d'Azur France”, Fréjus amplifies its message and opens a new page in its history.
This alliance, anchored in the values of respect, innovation and authenticity, marks a decisive step: that of propelling Fréjus as an essential destination, both a heritage setting and a vibrant scene of contemporary emotions.
It is therefore much more than a partnership: it is a shared vision and an invitation to discover the magic of a unique territory, where each moment lived leaves an indelible mark.
The Tourist Office labels
Getting involved in a network of labels is much more than just a distinction. For Fréjus, it is a strategic and human approach that is part of the long term. These targeted labels not only help to structure and enrich the tourist offer, but also to open up new horizons through human encounters, cultural exchanges and sharing of experiences. They strengthen ties with partners, promote local know-how and contribute to greater collective visibility. Because together, we go further: we do better and we make it better known.
The labels awarded by the Tourist Office demonstrate this desire to be part of national dynamics, to enrich the image of Fréjus, and to offer visitors unique and authentic experiences.
Impeccable hospitality and services are at the heart of the concerns of the Fréjus Tourist Office, which has been awarded the Qualité Tourisme label for many years.
This label demonstrates the constant commitment to providing a memorable experience, where professionalism, friendliness and visitor satisfaction are top priorities.
Since 2023, Fréjus has proudly displayed the Imperial City label, a distinction that links it to a prestigious network of cities with exceptional imperial heritage.
This label highlights the role of Fréjus during the Napoleonic era, promoting its historical and cultural heritage from a new angle.
A great opportunity to discover the city in a different way, through its imperial history.
Under the name “Terre d'Esterel”, this label is an invitation to explore a unique terroir, where vines thrive between the red rocks of the Esterel and the blue reflections of the Mediterranean.
More than a landscape, it is a sensory experience offered to visitors, combining ancestral know-how, Provençal traditions and the discovery of local wines.
This label highlights a wealth of heritage and cuisine that contributes to the identity of Fréjus.
The labels of the city of Fréjus
The labeling policy: a commitment to the quality and progress of Fréjus
In a world where excellence and differentiation are essential, the commitment of the city of Fréjus to a labeling policy is a real lever for development and promotion.
It is a guarantee of quality, a driving force for continuous improvement and a vector of progress for the city and its inhabitants.
By integrating prestigious networks and labeling processes, Fréjus positions itself as a dynamic city, proud of its heritage, its services and its environment.
These labels are not simply distinctions: they reflect collective work, a desire for progress and an aspiration to offer residents and visitors an unparalleled experience.
Granted by the competent administrative authority, this recognition highlights the quality of the city's tourist services. Fréjus, already well known for its economic dynamism, meets strict criteria: adequate hotel capacity, quality tourist services, an exemplary environmental policy, as well as some of the best bathing waters.
This label demonstrates the city's commitment to providing a high-quality natural and urban living environment.
This network, supported by the Ministry of Culture and Communication, brings together cities that work to promote their heritage and architecture.
Fréjus, as a member of this network, invites you to discover its historical heritage through guided tours, exhibitions and educational services.
A true journey through time that makes each visit an immersion in history.
Fréjus is part of the Nautical Stations, structures dedicated to the development of nautical activities, both sporting and tourist.
These resorts are certified for their compliance with safety standards, their sustainable environmental management and the diversity of activities offered.
The aim is to guarantee a quality nautical experience in a preserved natural setting, for all audiences.
This certification guarantees the accessibility of the beaches of Fréjus to people with disabilities, by ensuring specific arrangements and suitable support.
The Handiplage label is the assurance for each visitor of being able to enjoy the beaches in optimal conditions of safety and comfort.
Fréjus won three flowers in this prestigious national competition, rewarding towns for the quality of their green spaces and their commitment to sustainable development.
The city is distinguished by its landscape heritage, its concern for preserving the environment and its dynamism in tourist entertainment. This label underlines the importance of the living environment and the natural beauty of Fréjus.
This label distinguishes cities that encourage digital citizenship.
Fréjus stands out for its easy access to public services via the internet, its green digital initiatives and its free Wi-Fi in the city.
This label strengthens Fréjus’ position as a connected, modern city committed to digital development.
Fréjus has obtained 3 out of 4 laurels in this label, rewarding the city for its policies in favor of sport and physical activity.
From the quality of its sports infrastructure to the organisation of large-scale events, Fréjus has established itself as a dynamic destination for sports enthusiasts and those passionate about physical activities.
This label demonstrates the city's desire to offer its residents an active and constantly evolving living environment.
The labels of Port-Fréjus
A commitment to the environment and prestigious labels
The Port of Fréjus stands out for its constant commitment to preserving the environment and Mediterranean biodiversity. Through various actions and labels, it implements concrete practices aimed at protecting marine areas and underwater fauna. One of its flagship initiatives is its proximity to the Pelagos Sanctuary, a protected marine area that offers a refuge to local marine species. The port has also created an underwater trail, allowing visitors to discover the richness of marine biodiversity while raising awareness about its protection.
Blue Flag : a guarantee of environmental quality
The Blue Flag, a label awarded by the Teragir organization, rewards each year the marinas which adopt a sustainable development policy.
This label highlights the commitment of ports to environmental protection and sustainable management of the marine environment.
For boaters, this means facilities such as zero-emission careening areas, systems for recovering waste water from boats and areas dedicated to the management of special waste.
In addition to environmental management, this label also encourages visitors to be aware of the fragility of marine ecosystems, by offering educational and fun activities.
Own Ports : a certification of environmental excellence
The Port of Fréjus has obtained the Ports Propres certification, an international standard specific to marinas.
This certification attests to the port's strong commitment to preserving aquatic environments and promoting sustainable development.
It is based on a five-step approach, aimed at controlling chronic and accidental pollution and toxic waste produced by port activity.
The label goes beyond simple waste management measures, by integrating initiatives aimed at optimizing water and energy consumption.
The independence and objectivity of the certification are ensured by a third-party body such as AFNOR Certification, guaranteeing the rigor of the award of the label.
Boat of Heritage Interest : The Seagull of Port-Fréjus, a preserved maritime heritage
Since 2023, the Provençal pointu “La Mouette de Port-Fréjus” has been labeled a Boat of Heritage Interest (BIP), a precious distinction which recognizes the historical and cultural value of this traditional boat.
Built in 1927 in Marseille, “La Mouette” was used as a fishing boat for several decades.
This label is awarded by the Bureau de Patrimoine Maritime et Fluvial, an institution created in 1992 to protect French maritime heritage. This certification highlights Fréjus' desire to preserve and promote its maritime heritage.
the institutional partners of the Tourist Office
The Fréjus Tourist Office works closely with several institutional partners to strengthen its commitment to responsible, innovative and sustainable tourism. These partnerships support the region's tourism development and create synergies between public and private stakeholders to offer visitors a unique and quality experience.
Atout France, a major player in tourism in France, has the mission of strengthening the attractiveness of the country internationally. The agency works with 1 partners to promote sustainable and quality tourism. It supports professionals through strategic monitoring, innovation, training and promotion actions, with a clear objective: to make France a world reference for sustainable tourism by 200. Atout France supports the Fréjus Tourist Office in its projects by offering expertise and resources to transform the French tourism sector.
ADN Tourisme brings together the main institutional players in tourism in France. This national federation represents more than 1 structures, from tourist offices to departmental and regional committees. Its mission is to promote responsible and collaborative tourism, by supporting its members in their development projects and ensuring their representation at the national level. As a member of this network, the Fréjus Tourist Office benefits from exchanges of expertise and strong momentum to support developments in the tourism sector.
Var Tourisme is the departmental organization in charge of promoting tourism in the Var. It supports local stakeholders to promote the department's tourist attractions, whether it be the sea, nature, or heritage. Through targeted actions on qualifying the offer and supporting professionals, Var Tourisme helps Fréjus develop a quality tourist offer, all year round, by highlighting the natural and cultural potential of the region.
Estérel Côte d'Azur is the agency in charge of promoting tourism in the East Var, including Fréjus and its neighboring municipalities. Since its creation in 2008, it has worked to structure and promote the local tourist offer. Thanks to various initiatives such as the creation of tourist routes, targeted marketing operations, and intercommunal reservation tools.