All Fréjus Tourist OfficeWe are moving forward with a simple idea: a strong destination It is based on a network that exchanges, shares, and progresses together. Here, we don't fill an agenda; we transmit a way of living the territory.
Here we share with you the energy, the ideas and the highlights which make the heart of the destination beat; it is then up to you to make them resonate with your customers.
Much more than an event, an experience that has meaning
A tourism vision brought to life
Much more than just a spring event, Fréjus 100% Natural This concretely reflects the direction taken by the City and the Tourist Office of Fréjus: that of tourism more responsible,
plus humane and deeply rooted in reality.
The event reflects thedestination identity — a territory of balance between heritage, nature, local produce and quality of life — and affirms a way of welcoming visitors based on meaning, the encounter and the good life.
A tribute to Fréjus' agricultural roots
A land of market gardening, fruit growing, and wine production , Fréjus has developed in step with those who cultivate, raise, and produce. Highlighting producers, farmers, and artisans is a reminder that these women and men contribute to feeding the population, maintaining the landscapes, and preserving essential traditions. Through this event, the destination reaffirms its commitment to a vibrant, people-centered, and sustainable local economy—an indispensable foundation for quality tourism.
This commitment extends throughout the year by highlighting local producers and short supply chains : markets, farms, and estates offering fruits, vegetables, honey, olive oil, and wine. Meeting them means discovering much more than just products: it's about stories, journeys, personalities, and a genuine connection to the land. At a time when international agricultural and trade issues—such as those related to MERCOSUR —are challenging the role of local production, defending this expertise has become essential. Preserving this quality, this local focus, and this commitment to excellence contributes to the well-being of both residents and visitors.
A collective dynamic serving the cause of influence
Fréjus 100% Nature is also a lever for all professionals in the territory.
It offers content, images, stories and values to share with your customers.
Relaying it means contributing to a coherent vision of the destination: generous, authentic and faithful to a sincere way of life.
Drawing inspiration from it means participating in a common strategy — speaking with one voice to promote the territory, its women and men, and the quality of the experience offered.
Professionals: become ambassadors for this momentum
We invite you to share this event with your audiences and to contribute to its influence.
Check out the program and practical information for the general public here. 👉🏻
Together, let's bring to life a Vision generous and sincere of our territory, based on nature, common sense and good living.
Useful information for tourism stakeholders
Themes
